About the Project
Formerly known as Imalipay, we rebranded to Imali.click to better reflect their mission of delivering seamless, embedded insurance solutions in the travel and hospitality sectors across Africa. This transformation aligns with their commitment to innovation, accessibility, and providing a frictionless digital insurance experience for businesses and consumers.
Key brand attributes include:
✔ Tech-driven: Simplifying insurance with cutting-edge digital solutions
✔ Trustworthy & Reliable: Strong partnerships with industry leaders like Britam, Pacis Insurance, and Global Connect Ltd.
✔ Customer-Centric: Focused on convenience, transparency, and accessibility in insurance
✔ African-Focused Innovation: Tailored solutions for businesses across the continent
Client: ImaliPay
Year: 2024













Imali.Click
Brand Guideline
Signature Colors
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Green
#FC8911
White
#FC8911